Louis-Francois Cartier founded his namesake brand in 1847, in Paris, France. In the early years, Cartier established its reputation by catering to the extravagant desires of society's elite. As the business grew Cartier brought his sons and later his grandsons into the fold and they helped bring a fresh perspective to the company and expand its offerings.

In 1903, Cartier produced one of its most significant creations - a wristwatch designed specifically with the needs of pilots in mind. The watch was inspired by Cartier’s close friend, Alberto Santos-Dumont, a pioneer in aviation. The distinctive timepiece featured a flat shape and a square bezel, and it became known as the Santos, an icon in the watch world these days.

in 1907, Cartier partnered with Edmond Jaeger of the prominent watch brand Jaeger-LeCoultre. Jaeger agreed to be the exclusive supplier of movements for Cartier watches.

Following the death of Cartier’s grandson Pierre, in 1964, the remaining family members decided to sell the business, and in, 1972, a group of investors led by Joseph Kanoui,
bought it.

Cartier has continued to grow into the 21st century and still maintains an unparalleled reputation in the watchmaking industry. Their one-of-a-kind aesthetic and commitment to excellence ensure they’re highly regarded by peers and collectors alike. A Cartier watch isn’t just a symbol of luxury and sophistication, it’s a piece of history.