In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Named after one of the UK’s most famous royal dynasties, the idea at the time was to manufacture watches to the same high-quality level as its parent Rolex, but at more affordable prices.

In 1936, the house transferred the brand to Wilsdorf, and just after the Second World War, he determined that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.

Although it may not have quite the recognition of its older sibling, this iconic brand is far from being a less expensive imitator. From its 1960s military dive watches to its current range of vintage-inspired products, Tudor is an impressive brand with its own distinct identity.