Rotary Watches Limited is an award-winning worldwide brand offering classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds and is still owned by the Dreyfuss family through Dreyfuss Group Holdings and is the oldest family-owned and run Swiss watchmaker.
Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first-class personal service ensured the business grew quickly, and within just 12 years their success led to the opening of a UK office.
In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Moise’s son Teddy, the brand developed further, with innovative watches, sophisticated marketing, and powerful advertising campaigns.
Rotary specialises in designing affordably stylish timepieces, blending the old with the new and the contemporary with the classic to achieve a distinctive range of watches. Now sold in more than 65 countries the Rotary brand gives you the best of both the old and the new with their unique watch collections that are stylish, accessible, and affordable.