Rado was founded in 1917 under the name Schlup &Co. by brothers Fritz, Ernst, and Werner Schlup. The brothers converted part of their parents’ home into a watchmaking factory and over the next 25 years, the business grew to become one of the largest watch movement makers in Switzerland.

The company began using the Rado name around 1953 and since then has become a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most distinguishable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

The recipient of numerous prestigious international design awards, and with one eye firmly focused on the future, Rado is widely regarded as the most forward-thinking design player in watchmaking today. Specialising in high-tech ceramic watches, Rado has gone from one breakthrough to the next and has a long and proud history of innovation, continually introducing the unexpected into Swiss watchmaking.