Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel area of the Jura Mountains, where the brand remains to this day. The company initially built its reputation by producing highly-reliable, gold-cased pocket watches that attracted a strong and appreciative audience all around the world.

Tissot merged with Omega in 1930, and the two brands now produce luxury watches under the greater Swatch Group umbrella corporation, of which they have both been a part since 1983.

Tissot is defined by its well-known slogan - 'Innovators by Tradition’. Enviable and groundbreaking innovation has enabled the development of high-tech products, special materials, and advanced functionality. It has a broader, more versatile range of high-quality timepieces at an attractive price, than any other Swiss watch brand.

It's the “Swissness" at the very heart of Tissot that makes the brand such a distinguished one. The + in their logo reflects that on the Swiss flag, symbolising the quality and reliability that they have proudly demonstrated since 1853.